Ndividual Written Analysis of the Case Enterprise-Rent-A-Car Study

Ndividual Written Analysis of the Enterprise-Rent-A-Car - Case Study Example Enterprise also started developing its relationship with top insurance companies which helped in expanding its business. Moreover, in the year 1980, Jack stepped out from the top post and promoted his son Andy as the president of Enterprise which led to a frequent growth of revenue in the company. In the year 2010, Enterprise became the seventh largest private company in the United States with annual revenue more than 12 million US Dollars. The main reason for success of Enterprise was that the company stressed on providing the best customer service and which created the brand value for the company. Moreover, the company trained its managers in such a way that determined and reduced the demotivating aspects i.e. absence of feedback, misinterpreting the significance of a given task and lack of concern for inefficient performance. In addition, the company divided its market into two segments that involved the local market and the airport market which accounted for revenue of 20 million US Dollars and contributed to the success of the Enterprise (Busse and Swinkels 1-15). Thesis Statement. The study intends identify the key assets, competitive advantages along with activities of Enterprise. Besides, the key challenges as well as opportunities linked to the firm’s business model and practices will also be ascertained and subsequent recommendations will be provided. Enterprise had expended more than 10 million US Dollars to research on the satisfaction of the customers and their valuable experience. It has been revealed that Enterprise focused on the three main aspects which included the approach and effectiveness of the employees, the transaction speed and the hygiene factor of the car. Thus, if these three aspects were attained successfully than the customers’ would be satisfied. It was observed that over 70% customers were essentially satisfied and developed the intention of using the services of Enterprise again. Enterprise also used Enterprise Service